The approach to selling luxury properties needs to be handled differently because the traditional model for buying and selling high-end real estate has limitations. Paul Staples learned this truth while writing his thesis paper to earn a Master's Degree in Real Estate. In an interview with Laura Brady, founder of Concierge Auctions, (a world-renowned luxury auction real estate marketing company) the question was asked; why luxury real estate auctions? “Just think about it, the world’s finest art, cars, and antiques are sold at auction — so, why not real estate?” It is a smart way to buy and sell luxury properties. After learning this powerful truth, Staples went on to create Hawaii Trophy Properties, a special department within Staples Realty, which deals with high-end properties. Staples working side-by-side with Concierge Auctions, a team of experts curates Hawaii’s most elite properties and matches them with vetted buyers globally to facilitate an easy, market-driven transaction that normally closes within 60 days of listing!
Press Release
Press_Release_StaplesRealty_Adds_Luxury_Auctions.docx
Case study
Hawaii property sold via luxury auction
Testimonials
“After having been on the market for years, we were intrigued by a process that would give us control. We vetted a number of auction companies and after much due diligence, we chose to partner with Concierge Auctions because their auction platform is the best in the industry. The outreach afforded to us was incredible, resulting in a full list price offer just days into the auction marketing cycle. We couldn’t be happier with the process from start to finish, and we truly believe we would not have realized the price we did without Concierge Auctions—in fact, our only regret is not hiring them sooner.”
Bruce James, Seller
“After pouring a lot of love into this property for over 10 years, I am thrilled to have found a new owner who will carry on the legacy of Peace Ranch. The biggest surprise for me in working with Concierge Auctions was the first week. We made a verbal agreement on Friday, and the video crew was at the ranch Tuesday morning. The entire marketing package was complete in four days, and we were out into the marketplace. I wish my company could operate like that. If you have a date in mind that it’s got to be sold by, this is the perfect process."
Tom Bedell, Seller
“I am thankful to the Concierge Auctions team for their diligent and expert work. The widespread exposure and corresponding buyer interest was undeniable, generating ten times the activity in 30 days than the property had experienced in the prior 18 months. While I was hopeful for a higher price, I am satisfied with the outcome amidst today’s challenging environment.”
— David White
